Personal Branding Confidence Workshop

Grab attention and be memorable online

We live in a visual era. It takes a mere 2.3 seconds for someone to form an opinion of you. 

Your visual representation must capture attention and invoke likeability and trust.

If you have a social presence online, then you already have a personal brand. A personal brand is the way in which people perceive you, and it’s your online reputation. Undoubtedly, people will judge you on how they see you online and offline. If you apply for a job, your future employer will Google you, and they will assess you according to what they find.

The image you present forward needs to be congruent to who you are; are you showing them a glimpse of your personality, what you care about and subtle messaging of what your values are. The way you dress, move and behave forms your visual brand identity. Much like your signature, your DNA, it is a unique way of setting yourself apart from the masses.

How do you want the people around you to like and trust you are presented in the unspoken.

A great personal brand pre-sells people to you, making them aware of your character, strengths and personality, even if they have never met you. A great personal brand creates the power to influence decision, attitude and action for the audience.

PROGRAM OBJECTIVES:

1. Discover what is personal branding and how to build your personal brand.
2. Differentiation between perceived image and authentic image.
3. To engage the participants to create a professional image.

LEARNING OUTCOMES:

• Participants will uncover what sets their personal image and personal brand apart.
• Take steps to define their personal image and visual presentation to connect.
• To apply the knowledge to projecting a professional image when engaging with stakeholders and customers.